Strict Supervision of Housing Ads from the Ministry of Commerce: There is No Passage to the Manipulation of "1 TL"

Strict Supervision of Housing Ads from the Ministry of Commerce: There is No Passage to the Manipulation of "1 TL" The Advertising Board of the Ministry of Commerce has recently taken action against manipulative advertising practices that are frequently encountered in the real estate sector. In particular, the fact that some real estate consultants publish ads with symbolic figures such as “1 TL” hiding the real sale price of real estate in housing for sale ads leads to a serious information pollution in the public, while damaging consumer confidence. In the statement made by the Advertising Board, it was determined that the housing ads published on various advertising platforms with a price of "1 TL" were not actually offered for sale at this price. Citizens interested in the advertisement were forced to contact the owner of the advertisement; while it was stated that the real price of the real estate could be found out, it was emphasized that directing the consumer by ensuring information confidentiality with this method was both unethical and contrary to the law. The Board stated that such ads are contrary to the principle of transparency, directly violate consumer rights and disrupt the market balance, and announced that criminal proceedings have been initiated against real estate consultants who publish misleading ads with the price phrase “1 TL”. In addition, the Ministry of Commerce stated that these applications are not limited only to the people who publish ads; advertising platforms will also be held responsible for the accuracy and transparent presentation of the published content. Within this framework, it was noted that the audits for similar ads will be tightened, and both individual consultants and digital ad platforms will be closely monitored in the fight against ads that do not reflect the true value. CEESS Global believes that trust and transparency should be at the forefront of our industry, and we believe that such unethical practices damage both our professional reputation and the trust of our customers. We ask our citizens to be careful about ads whose price is not clearly stated, published with deceptive or symbolic figures when they see ads, and to report such content to the relevant platforms or personally to the Ministry of Commerce. As CEESS Global, we respectfully inform the public that we will continue to provide services with accurate information, true value and ethical marketing principles.

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