The QR Code Era in the Real Estate Sector Continues Rapidly  With the rapid digitalization of the real estate sector, the use of QR codes has become an indispensable part of modern marketing strategies. We emphasize that the use of QR codes on posters and signs of real estate offices has a critical importance in terms of reaching potential customers and providing information. Here are the main reasons that increase the importance of QR code usage in the real estate sector: 1. Instant Information Access QR codes allow potential buyers or tenants to instantly access detailed information about the property by scanning it with their smartphones. This information may include photos of the property, virtual tours, price, features, location and contact information. Dec. Thus, interested persons can get a comprehensive idea of the property without wasting time. 2. Increased Interaction and Interest Compared to traditional banners and signs, QR codes offer a more interactive experience. Potential customers can join a virtual tour via a QR code, download detailed brochures or have instant access to additional information. Oct. Thanks to this, it becomes much easier to attract the attention of customers and increase interaction. 3. Easy and Fast Communication QR codes make it possible to establish a fast connection with the customer by facilitating access to the contact information of real estate offices. Potential customers can contact the office directly by scanning the QR code, make an appointment or find instant answers to their questions. 4. Cost Advantage QR codes help to reduce the cost of printed materials. Since property information can be updated digitally, there is no need to print new banners or signs every time there is a change. In this way, real estate offices can use their marketing budgets more efficiently and reach their customer base with a sustainable method. 5. Getting Ahead of the Competition The use of QR codes gives a modern and innovative image to real estate offices. Offices that use digital solutions effectively can stand out from the competition, reach more customers and create a professional brand perception. Areas of Use of QR Codes Posters and signs of properties for sale/rent Office showcases Brochures and flyers Business Cards Real estate fairs and events